In a recent project, an established cosmetic brand, Humanrace, underwent a comprehensive redesign. This encompassed an innovative web design overhaul and a striking photoshoot, both aimed to echo the brand's core values of wellness, self-care, and environmental sustainability. The new website design highlights the brand's ethos, providing a user-friendly experience with intuitive navigation and visually compelling aesthetics. The photoshoot, set in an environment embodying the essence of the brand, vividly brought to life the renewed identity and commitment to authenticity and ecological consciousness.
The redesign was a significant undertaking, requiring a blend of technical and artistic expertise to ensure the essence of the brand was integrated into each detail.
Web Design: Liliana Kowalski
Photography: Ethan Delaney
Creative Direction: Anika Patel
Technical Team: Samuel Price